Morocco, US ASTA sign partnership agreement on tourism

Marrakech - Morocco and the American Society of Travel Agents ASTA signed, on Friday in Marrakech, a partnership agreement to position the Moroccan destination on the American market and double the number of tourist arrivals on the short term.

The agreement was signed by director general of Morocco's tourism office ONMT Abderrafie Zouiten, president of the National Tourism Confederation Abdellatif Kabbaj and ASTA president Zane Kerby.

The agreement aims to conduct promotional qctions to boost the US market's demand for the Moroccan product. Measures planned include strengthening partnerships with carriers to increase the number of flights operated from the US market, the availability of the ASTA marketing platform, and the organization of trips for US travel agents to targeted tourist destinations.