Al Jazeera drops from 43 million to 6 million viewers

Mardi 12 Février 2013

Its fall is breathtaking,not withstanding megaphone of the Arab Spring, Al Jazeera has not resisted. In an audience survey commissioned by the Qatari channel Al Jazeera, a specialised U.S. firm revealed that the number of viewers daily, of the Qatari regime chain dropped significantly from 43 million to 6 million in the Arabic channel.
Al Jazeera drops from 43 million to 6 million viewers
The audience measurements by the American firm, were matched with an analysis of the causes that led to the dropin audience figures.

It was first mentioned that the outbreak in the country of the Arab Spring, andtheadvent of new media space which was less stigmatizing in tone than Al Jazeera.

Second, the alignment of Al Jazeera on the positions of Islamist parties in countries that experienced revolutions, threw up suspicion in the public whose main interest after the revolutions,was the political and ideological diversity.

And the third point, the propagandist coverage of civil war in Syria, has seriously damaged the image of the chain in the eyes of the public.

The Emir of Qatar whose chain is financially dependent on his largesse, ordered a budget increase of Al Jazeera ofUS$ 300 million to regain market share in the Arab world, media sources reported an overall restructuring plan for the chain.



Source : https://www.marocafrik.com/english/Al-Jazeera-drop...