Study: Morocco and 10 African countries, new engines of global growth
The American firm McKinsey study has published an economic and marketing guide for the benefit of global economic players, wanting to move to into African markets.
Source : https://www.marocafrik.com/english/Study-Morocco-a...
The study was conducted by McKinsey on sectors related to consumer services in Africa in 10 African countries with 13,000 consumers,.
One of the co-authors of the study is none other than the director of McKinsey himself, Bill Russo. It emerged that Africans spend for consumer goods and services, over $420 billion in 2020.
The continent's growth will thus sitting on domestic consumption will be concentrated in the big 11 African countries to Know, Morocco, Algeria, Angola, Egypt, Ghana, Kenya, Nigeria, South Africa, Sudan, Tunisia and Ethiopia.
According to Bill Russo, African growth, will migrate to export sectors including raw materials,for an internal consumer market, where industries intending their products to local markets, provide nearly 45% of total growth, a GDP of $ 185 billion.
Morocco and the 10 other cities, consumers will emerge more prosperous, which in turn will contribute to rapid economic growth and job creation, the study says.
In 2016, more than 500 million Africans will live in cities, and the number of cities with more than 1 million people is expected to reach 65, against 52 in 2011.
Its first African consumers are young (16-34 years) and urban (53%).
Their mode of consumption, thanks to the internet and globalisation ambitious for a better future in the same way that young people are elsewhere.
Note that the phenomenon is much more visible in Morocco, where the consumption of the middle class, strongly impacted the growth rates in recent years, reflected in increasing Moroccan imports of consumer goods, which has a damaging impact on foreign exchange reserves and balance of payments.
Follow South Africa, Algeria, Angola, economic growth, Egypt, Ethiopia, Ghana, Kenya, Morocco, McKinsey, Nigeria, GDP, Sudan, Tunisia
PH ronramstew, the study was conducted by McKinsey on sectors related to consumer services in Africa.
In this study, one of the co-authors is none other than the director of Mckinsey himself, Bill Russo, it emerged that Africans spend for consumer goods and services, over 420 billion in 2020.
The continent's growth will thus sitting on domestic consumption will be concentrated in the big 11 African countries to Know, Morocco, Algeria, Angola, Egypt, Ghana, Kenya, Nigeria, South Africa, Sudan, Tunisia and Ethiopia.
According to Bill Russo, African growth, migrate export sectors including raw materials, to an internal consumer market, where industries intending their products to local markets, provide nearly 45% of total growth, a GDP $ 185 billion.
In Morocco and the 10 other countries cited, consumers will emerge more prosperous, which in turn contribute to rapid economic growth and job creation, we read in this study.
In 2016, more than 500 million Africans live in cities, and the number of cities with more than 1 million people expected to reach 65, against 52 in 2011.
Its first African consumers are young (16-34 years) and urban (53%).
Their mode of consumption, thanks to the internet and globalisera ambitionneront a better future in the same way that young people elsewhere.
Note that the phenomenon is much more visible in Morocco, where the consumption of the middle class, strongly impacted the growth rates in recent years, reflected in the worsening of Moroccan imports of consumer goods, which had the worse impact on foreign exchange reserves and balance of payments.
One of the co-authors of the study is none other than the director of McKinsey himself, Bill Russo. It emerged that Africans spend for consumer goods and services, over $420 billion in 2020.
The continent's growth will thus sitting on domestic consumption will be concentrated in the big 11 African countries to Know, Morocco, Algeria, Angola, Egypt, Ghana, Kenya, Nigeria, South Africa, Sudan, Tunisia and Ethiopia.
According to Bill Russo, African growth, will migrate to export sectors including raw materials,for an internal consumer market, where industries intending their products to local markets, provide nearly 45% of total growth, a GDP of $ 185 billion.
Morocco and the 10 other cities, consumers will emerge more prosperous, which in turn will contribute to rapid economic growth and job creation, the study says.
In 2016, more than 500 million Africans will live in cities, and the number of cities with more than 1 million people is expected to reach 65, against 52 in 2011.
Its first African consumers are young (16-34 years) and urban (53%).
Their mode of consumption, thanks to the internet and globalisation ambitious for a better future in the same way that young people are elsewhere.
Note that the phenomenon is much more visible in Morocco, where the consumption of the middle class, strongly impacted the growth rates in recent years, reflected in increasing Moroccan imports of consumer goods, which has a damaging impact on foreign exchange reserves and balance of payments.
Follow South Africa, Algeria, Angola, economic growth, Egypt, Ethiopia, Ghana, Kenya, Morocco, McKinsey, Nigeria, GDP, Sudan, Tunisia
PH ronramstew, the study was conducted by McKinsey on sectors related to consumer services in Africa.
In this study, one of the co-authors is none other than the director of Mckinsey himself, Bill Russo, it emerged that Africans spend for consumer goods and services, over 420 billion in 2020.
The continent's growth will thus sitting on domestic consumption will be concentrated in the big 11 African countries to Know, Morocco, Algeria, Angola, Egypt, Ghana, Kenya, Nigeria, South Africa, Sudan, Tunisia and Ethiopia.
According to Bill Russo, African growth, migrate export sectors including raw materials, to an internal consumer market, where industries intending their products to local markets, provide nearly 45% of total growth, a GDP $ 185 billion.
In Morocco and the 10 other countries cited, consumers will emerge more prosperous, which in turn contribute to rapid economic growth and job creation, we read in this study.
In 2016, more than 500 million Africans live in cities, and the number of cities with more than 1 million people expected to reach 65, against 52 in 2011.
Its first African consumers are young (16-34 years) and urban (53%).
Their mode of consumption, thanks to the internet and globalisera ambitionneront a better future in the same way that young people elsewhere.
Note that the phenomenon is much more visible in Morocco, where the consumption of the middle class, strongly impacted the growth rates in recent years, reflected in the worsening of Moroccan imports of consumer goods, which had the worse impact on foreign exchange reserves and balance of payments.
Source : https://www.marocafrik.com/english/Study-Morocco-a...