Renault, an automotive giant present in Morocco since 1928
French carmaker Renault unveiled its giant plant in Tangiers on Thursday with an initial production capacity of 170,000 vehicles per year, it is a global leader in the automotive industry, firmly established in the European market and builds, in addition, on the development of emerging markets such as Morocco, where it has been present since 1928.
Source : https://www.marocafrik.com/english/Renault-an-auto...
In 2011, and through its alliance with Japanese automaker Nissan, the group achieved record sales of cars, exceeding for the first time 8 million vehicles, enabling it to claim a global market share of 10.7 pc in the same year, reports MAP.
Renault alone, recorded in 2011 a sales record with over 2.7 million vehicles sold, up by 3.6 pc against the previous year and 3.6 pc of global market share. + 37 pc market share in Morocco.
In the Euromed zone, and still in 2011, the Renault Group was leader in major markets in the region, Turkey, Romania, Morocco and Algeria, with a market share of 21.3 pc (+ 0, 1 pt) for increase in sales of 13.2 pc.
In Morocco, the group in 2011 reached a "historic" market share of 37 pc, with 41,501 units sold, an increase of +3.2 points, and managed to place once again, its Dacia (Logan ) and Renault the first two places, with respectively 22,356 and 19,145 vehicles sold.
Only for cars, Renault has a 40 percent national market to the extent that "the five best-selling models, four belong to the group, including the Kangoo a utility vehicle, enthroned in the highest market.
Vehicles sold in Morocco under the Renault include Twingo, Koleos, Laguna, Laguna Coupé, Scénic III (5 and 7 seater), Fluence, Renault Megane III (sedan and coupe), Clio III, Clio II Campus, Symbol, Kangoo, Master and Traffic.
Under the Dacia brand, the group brings to the market its Logan and Sandero cars. Its new Tangiers plant should allow the group to complete its range with the low-cost compact MPV dubbed "Lodgy" newest members of its successful line under the Dacia brand.
Renault was introduced for the first time in Morocco in 1928 under the name SOMAR which became Renault Morocco in 1967, one year after signing a license agreement and installation of technical assistance with the Moroccan Automotive Society (SOMACA).
Despite economic uncertainties and the erosion of consumer confidence in Europe, Renault has remained the No. 2 brand, earning a share of 8.6 pc market passenger and commercial vehicles.
Private vehicles of Renault which sell best in Europe are Mégane, Clio and Twingo. Is the diamond brand, also topped sales of commercial vehicles in Europe for the fourteenth consecutive year, with a market share of 15.6 pc. Progression and spectacular sales outside Europe: The international expansion is confirmed.
The fact remains that the strong growth in global sales of the French manufacturer is mostly driven by international sales, with a dramatic increase in sales outside Europe which have reached 43 percent of the total (1,172,686 vehicles).
Up 19.2 pc, they were driven by the rapidly expanding markets such as Russia (40 pc), Turkey (13 pc) and Latin America (10 pc), when in Erope, the market is stable (- 0.5 pc) while covering contrasting realities.
Increases were recorded and the Netherlands (+16 pc), Germany (+9 pc), Austria (+9 pc) and Belgium / Luxembourg (+ 5 pc), while the group has declined its activity in Portugal (- 30 pc), Spain (- 17 pc), Italy (- 10 pc), UK (- 2 pc) and France (- 1.3 pc).
This trend confirms the "internationalization" of the group against a sound macro-economic and financial situation in the second half of 2011.
This strategy is precisely the heart of its business partnership with the Japanese Nissan mark as part of their structural Alliance since its inception 12 years ago, has grown considerably, especially in emerging markets whose dynamism has particularly stimulated car sales in 2011.
Renault alone, recorded in 2011 a sales record with over 2.7 million vehicles sold, up by 3.6 pc against the previous year and 3.6 pc of global market share. + 37 pc market share in Morocco.
In the Euromed zone, and still in 2011, the Renault Group was leader in major markets in the region, Turkey, Romania, Morocco and Algeria, with a market share of 21.3 pc (+ 0, 1 pt) for increase in sales of 13.2 pc.
In Morocco, the group in 2011 reached a "historic" market share of 37 pc, with 41,501 units sold, an increase of +3.2 points, and managed to place once again, its Dacia (Logan ) and Renault the first two places, with respectively 22,356 and 19,145 vehicles sold.
Only for cars, Renault has a 40 percent national market to the extent that "the five best-selling models, four belong to the group, including the Kangoo a utility vehicle, enthroned in the highest market.
Vehicles sold in Morocco under the Renault include Twingo, Koleos, Laguna, Laguna Coupé, Scénic III (5 and 7 seater), Fluence, Renault Megane III (sedan and coupe), Clio III, Clio II Campus, Symbol, Kangoo, Master and Traffic.
Under the Dacia brand, the group brings to the market its Logan and Sandero cars. Its new Tangiers plant should allow the group to complete its range with the low-cost compact MPV dubbed "Lodgy" newest members of its successful line under the Dacia brand.
Renault was introduced for the first time in Morocco in 1928 under the name SOMAR which became Renault Morocco in 1967, one year after signing a license agreement and installation of technical assistance with the Moroccan Automotive Society (SOMACA).
Despite economic uncertainties and the erosion of consumer confidence in Europe, Renault has remained the No. 2 brand, earning a share of 8.6 pc market passenger and commercial vehicles.
Private vehicles of Renault which sell best in Europe are Mégane, Clio and Twingo. Is the diamond brand, also topped sales of commercial vehicles in Europe for the fourteenth consecutive year, with a market share of 15.6 pc. Progression and spectacular sales outside Europe: The international expansion is confirmed.
The fact remains that the strong growth in global sales of the French manufacturer is mostly driven by international sales, with a dramatic increase in sales outside Europe which have reached 43 percent of the total (1,172,686 vehicles).
Up 19.2 pc, they were driven by the rapidly expanding markets such as Russia (40 pc), Turkey (13 pc) and Latin America (10 pc), when in Erope, the market is stable (- 0.5 pc) while covering contrasting realities.
Increases were recorded and the Netherlands (+16 pc), Germany (+9 pc), Austria (+9 pc) and Belgium / Luxembourg (+ 5 pc), while the group has declined its activity in Portugal (- 30 pc), Spain (- 17 pc), Italy (- 10 pc), UK (- 2 pc) and France (- 1.3 pc).
This trend confirms the "internationalization" of the group against a sound macro-economic and financial situation in the second half of 2011.
This strategy is precisely the heart of its business partnership with the Japanese Nissan mark as part of their structural Alliance since its inception 12 years ago, has grown considerably, especially in emerging markets whose dynamism has particularly stimulated car sales in 2011.
Source : https://www.marocafrik.com/english/Renault-an-auto...