NLMarch2012

CONTENT

The challenges of capitalizing on marketing

Channel analysis using the compuBase ranking tool

Figure of the month

Monthly overview of compuBase database

List of ICT Channel events

List of Channel Studies & Whitepapers

ICT CHANNEL EVENTS

28-29/03/2012 - Cloud Computing World Expo - Paris France

12/04/2012 - NORD IT Days - Cloud Business & Technology - Lille France

24-26/4/2012- Infosecurity Europe - London UK

25-26/04/2012- La Melée Numérique - Toulouse France

Further information about these and other upcoming channel events is available here.

CHANNEL STUDIES

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(Available in French)	White paper on the impact of selling value added services (Cloud, SaaS, Managed Print Services...) on indirect distribution
(Available in English & German)	Information and key figures to address the IT & Telecom markets in Germany. Use: to understand the market structure when assigning indirect sales territories and for evaluating market forces.
(Available in English & Italian)	Quantitative analyses of channel partners in the IT and Telecom markets in Italy by region and activity. Includes profiles of key players by market category, targets and marketing strategies.
(Available in English & Spanish)	Analysis of the IT and Telecom markets in Spain by region and activity : Evolution of IT & Telecom activities Sales areas, market players and sales methods
(Available in English)	For a 360° view of IT & Telecom distribution in EMEA - The 2012 edition of our ICT Distribution Observatory is coming soon.. Reserve your copy today

Consult the complete list of compuBase channel studies currently available

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Channel analysis: the compuBase Ranking tool

Channel ranking is a quantative approach to analysing your channel partners. It is used to determine the potential revenue per product and per reseller. The benefits of a ranking operation are :

Improved partner recruitment
Identification of Share Of Wallet (SOW)
Re-allocation of partners resources according to their potential
Better defined partner’s channel capacity

The compuBase Ranking is a dynamic operation (which subscribers to our online platform can perform for themselves). The results are instantaneous and are presented in various ways to make them easily exploitable for your own use or for use in a presentation to other departments in your company.

Results of a compuBase Ranking

The 1st sheet includes data with the Ranking results

The 2nd sheet contains the ranking statistics

The 3rd sheet includes the Top 100 partners

The 4th sheet includes an analysis on the Ranking.

The last sheets are explanations on columns and methodology.

See a sample compuBase ranking of 100 top MSPs in EMEA

To learn more about compuBase Ranking and to understand how the results on your own specific target can help you in your business

Access our on-line channel targeting platform in demo mode here

Figure of the month

compuBase consulting market coverage in EMEA & Latin Amercia

This month's overview of our database content :

A complete, centrally maintained information base covering over 120,000 qualified IT company profiles in EMEA and Latin America for researching and understanding your market, for business analysis and for use in direct marketing operations

Over 250 selection criteria available for highly tuned target selection

C o n t a c t c o m p u B a s e for further information